Quendor

I am currently working on the LinuxTag 2009 marketing campaign. One of the key efforts for this year is to establish a “stable” design base for LinuxTag materials (print and electronic) which can be used across the next years, relieving us from the annual re-design.

One of the first things I am looking into is the color scheme that we use. Our current scheme was more or less dominated by two key colors: a deep blue and a light yellow:

This mostly implies high-contrast designs where these two colors “clash” together. While contrast is one of the key design principles, it is not what LinuxTag tries to achieve at the viewer: we want to imply “harmony”, “working together”, “blending in” rather than “harsh differences”, “disjunction” or “isolation”.

So I tried to create two color schemes that involves more color steps, working together either on it’s own or in combination with each other. I came up with this possible schemes:

I changed the base colors a bit. The darkest blue now matches the logo color of Messe Berlin, taking away some subtle problems when printing in four colors. The deepest yellow is also a bit “more” yellow than the original color. All colors work nice together and imply a “light” and “dynamic” image.

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